Until now, there hasn’t been a programmatic way to detect item-level issues affecting your advertisers’ campaigns. Campaigns could continue serving against items that were out of stock, disabled, or declining in listing quality — with no signal to act on.
The itemAlerts recommendation type under the Campaign Recommendations API now exposes item-level issues, giving you the information you need to take action on behalf of your advertisers.
Use Item Alerts to:
- Alert advertisers to item issues before they impact performance
- Automate remediation workflows based on issue type and priority
- Surface actionable recommendations directly within your platform
Previously available only for Target ROAS campaigns, itemAlerts is now supported across all campaign types for third-party advertisers.
New and updated alert types in this release:
- Item Disablement
DISABLEMENT - Price Increase
PRICE_INCREASE - Buy Box Win Rate Drop
BUYBOX_WIN_RATE_DROP - Listing Quality Score Drop
OLQ_SCOREDROP - Low Listing Quality Score
OLQ_SCORELOW
Listing quality score now provides granular diagnostics across five dimensions:
- Content quality
- Shipping performance
- Price competitiveness
- Published and in-stock status
- Ratings & reviews
Item alerts are refreshed daily. Item alerts are only applicable to Marketplace advertisers.
Technical documentation: Campaign Recommendations
