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updatedAt: 2026-08-25T18:13:46.000Z
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# [Legacy] Sponsored Brands API Workflow Guide
***Note: ***This guide and its subpages cover the legacy Sponsored Brands Profile workflow, which will be deprecated in January 2027. For the latest Sponsored Brands guides, refer to the new [Sponsored Brands API Workflow Guide](https://developer.walmart.com/advertising-partners-search/docs/sponsored-brands-api-workflow-guide) and [Brand Asset Workflow Guide.](https://developer.walmart.com/advertising-partners-search/docs/create-and-submit-a-brand-asset-for-review)
# What is Sponsored Brands?
A powerful Search solution that goes beyond conversion to increase awareness as well.
**Sponsored Brands (earlier known as SBA or Search Brand Amplifier) is a premium placement that showcases your brand and a curated product portfolio to customers actively searching Walmart’s site and app for products like yours.**
Your **logo, a custom headline and up to four SKUs** appear together above relevant search results, with clickable links. Ads can be targeted to keywords.
