Sponsored Products Tools FAQs

Will item health report now include variants?

Yes, the item health reports will include all variant items, it will also show the respective variant item id, and show which primary variant it is mapped to.

What reports can I use to optimize my variant bidding strategy?

1. Item recommendations
   Keyword recommendations
2. Item Health report
3. Item Keyword Performance Report
4. Item Performance
5. Keyword Performance
6. Top Search Trends – WCPN only

Click here for more information on Variant group FAQs.