Report on Sponsored Brands campaigns (Report snapshot)
Report snapshots provide Sponsored Brands campaign metrics like they do for non-Sponsored Brands campaigns, however, following are some rules that specifically govern metrics for Sponsored Brands campaigns:
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- Clicks and Impressions are attributed as per clicks and display for each item displayed in Sponsored Brands placement
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- Sponsored Brands placement is only available on Search page; hence its metrics are included in Search page only for page type report
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- Clicks and Impressions for logo are tracked under Item report; the revenue metrics for logo are based on related and brand sales
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- Sponsored Brands campaigns are not included in Item-Keyword Report
Updated about 2 months ago