Report on Sponsored Brands campaigns (Report snapshot)

Report snapshots provide Sponsored Brands campaign metrics like they do for non-Sponsored Brands campaigns, however, following are some rules that specifically govern metrics for Sponsored Brands campaigns:

    1. Clicks and Impressions are attributed as per clicks and display for each item displayed in Sponsored Brands placement
    1. Sponsored Brands placement is only available on Search page; hence its metrics are included in Search page only for page type report
    1. Clicks and Impressions for logo are tracked under Item report; the revenue metrics for logo are based on related and brand sales
    1. Sponsored Brands campaigns are not included in Item-Keyword Report