Recommended Best Practices and Actions

Once the report is generated, what specific actions can be taken to optimize existing campaigns and increase the likelihood of Sponsored Impressions? 

Keywords 

• Add the top search keywords to existing campaigns or create new campaigns to maximize performance.
• Optimize bids on top search keywords in existing campaigns to improve Ad performance and increase the likelihood of a Sponsored impressions.

Items 

• Use the report to look up specific Search Keywords that are driving Walmart shoppers to click on your own items or competitors’ items and add your top-selling items to new or existing campaigns.
• Optimize bids on top selling items in existing campaigns to improve ad performance and increase the likelihood of Sponsored impressions.

Competitive Insights 

• Use this report to gain insights into competitor standing: 
• Are your items ranking higher than your competitors’ items? 
• Gain insights into the rank of the keywords that you are using and compare them to the keywords that your competitors are using.
• Extract information about the brands associated with the items that are ranked top three for a given Search Keyword.
• Monitor the performance of your items compared to those of your competitors. Are your items maintaining their standing, falling, or rising in ranks?