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updatedAt: 2026-07-16T02:23:14.000Z
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# Parameters Generated by Snapshot Reports v2
This page lists all Dimensions and Metrics for Snapshot Reports v2 responses and which Report Types each parameter is applicable to.
***Note:**** For more information, refer to the Campaign Reporting section [here](https://advertisinghelp.walmart.com/s/guides?article=000008390)*
| Element | Description | Data Type | Element Type | Report Type |
| :------------------------------------- | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | :-------- | :----------- | :---------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| adGroupId | Id of the ad group | integer | Dimension | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, videoCampaigns, videoKeywords |
| adGroupIds | Ids of all ad groups which include the relevant item | integer | Dimension | itemHealth |
| adSpend | The amount of budget spent in dollars
*Note:
• adSpend can be retrieved by the formula: CPC\*clicks
• CPC Bid amount will be restricted to first two decimal places for advertisers. Any decimal digit beyond the first 2 digits will be truncated without rounding off* | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedItemId | Item Id of the item advertised in the ad by the customer | integer | Dimension | attributedPurchases |
| advertisedAddToCart3days | The total count of post-click add-to-carts of your Advertised items (i.e. same Item ID or variant as clicked advertised item) within a 3-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedAddToCart14days | The total count of post-click add-to-carts of your Advertised items (i.e. same Item ID or variant as clicked advertised item) within a 14-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedAddToCart30days | The total count of post-click add-to-carts of your Advertised items (i.e. same Item ID or variant as clicked advertised item) within a 30-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedProductDetailPageViews3days | The total post-click visits to the item pages of your Advertised items (i.e. same Item ID or variant as clicked advertised item) within a 3-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedProductDetailPageViews14days | The total post-click visits to the item pages of your Advertised items (i.e. same Item ID or variant as clicked advertised item) within a 14-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedProductDetailPageViews30days | The total post-click visits to the item pages of your Advertised items (i.e. same Item ID or variant as clicked advertised item) within a 30-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedSkuSales3days | Attributed sales revenue based off the direct click of the advertised item in dollars, over 3 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedSkuSales14days | Attributed sales revenue based off the direct click of the advertised item in dollars, over 14 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedSkuSales30days | Attributed sales revenue based off the direct click of the advertised item in dollars, over 30 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedSkuUnits3days | Units generated from the direct click of the advertised SKU, over 3 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedSkuUnits14days | Units generated from the direct click of the advertised SKU, over 14 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| advertisedSkuUnits30days | Units generated from the direct click of the advertised SKU, over 30 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| attributedOrders3days | Total attributed orders placed over 3 day click. This is for online sales only. | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| attributedOrders14days | Total attributed orders placed over 14 day click. This is for online sales only. | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| attributedOrders30days | Total attributed orders placed over 30 day click. This is for online sales only. | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| attributionType | Describes whether a purchase is attributed to a product advertised in the campaign or to other attribution logic. Values are : Advertised Other | String | Dimension | attributedPurchases |
| attributedUnits3days | Total attributed units sold over 3 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, keyword, pageType, placement, platform, videoCampaigns, videoKeywords, searchImpression |
| attributedUnits14days | Total attributed units sold over 14 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, keyword, pageType, placement, platform, videoCampaigns, videoKeywords, searchImpression |
| attributedUnits30days | Total attributed units sold over 30 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, keyword, pageType, placement, platform, videoCampaigns, videoKeywords, searchImpression |
| attributedSales3days | Total attributed sales revenue made from units sold over 3 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, keyword, pageType, placement, platform, videoCampaigns, videoKeywords |
| attributedSales14days | Total attributed sales revenue made from units sold over 14 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, keyword, pageType, placement, platform, videoCampaigns, videoKeywords |
| attributedSales30days | Total sales revenue made from units sold over 30 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, keyword, pageType, placement, platform, videoCampaigns, videoKeywords |
| availabilityPct | The percentage of times an item was in stock on the day for which the report is generated. | double | Metric | itemHealth |
| availabilityPctLastWeek | The percentage of times an item was in stock for a window including the day for which the report was generated and 6 days preceding it. | double | Metric | itemHealth |
| biddedKeyword | Actual Keyword that was used in bidding ***Note:*** biddedKeyword column will provide bidded category path for rows reporting on category bids. i.e. when matchType is category | string | Dimension | itemKeyword, keyword, videoKeywords |
| brand | Different brands of items in your campaign | string | Dimension | brand |
| buyBoxPct | The percentage of number of times the seller/supplier is winning the buybox for all item page visits, for a given item on the day when the report is generated | double | Metric | itemHealth |
| buyBoxPctLastWeek | The percentage of number of times the seller/supplier is winning the buybox for all item page visits, for a given item. It is calculated for a window including the day for which the report was generated and 6 days preceding it. | double | Metric | itemHealth |
| campaignId | Id of the campaign | integer | Dimension | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| campaignIds | Ids of all campaigns which include the relevant item ***Note:*** the campaignIds included will only be for campaigns that are live for the date the report was generated | integer | Dimension | itemHealth |
| category | Categories of the items in your campaign | string | Dimension | category |
| completeViewRevenue3days | These metric tracks sales that are attributed to a full ad view within a 3-day window. It includes only the sales for the Advertisers SKU. ***Note:*** The Attributed sales are measured specifically after a complete view, focusing on Advertised attributed sales. | double | Metric | videoCampaigns, videoKeywords |
| completeViewRevenue14days | These metric tracks sales that are attributed to a full ad view within a 14-day window. It includes only the sales for the Advertisers SKU. ***Note:*** The Attributed sales are measured specifically after a complete view, focusing on Advertised attributed sales. | double | Metric | videoCampaigns, videoKeywords |
| completeViewRevenue30days | These metric tracks sales that are attributed to a full ad view within a 30-day window. It includes only the sales for the Advertisers SKU. ***Note:*** The Attributed sales are measured specifically after a complete view, focusing on Advertised attributed sales. | double | Metric | videoCampaigns, videoKeywords |
| contentScore | Content and Discoverability score is a metric based on factors like category, description, product title, key features, attributes, images, rich media, and gives insights content quality on item page ***Note:*** The value of this parameter will be populated only for 3P sellers. It will show as null for their 1P counterparts | double | Metric | itemHealth |
| date | Specific day and time for which the report is pulled. | date-time | Dimension | adGroup, adItem, attributedPurchases, brand, category, itemHealth, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| endDate | The last day of the window for which a report is pulled | date | Dimension | searchImpression |
| haloCompleteViewRevenue3days | This metric tracks sales attributed to a full ad view over a 3-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales.
*Note: The Attributed sales are measured specifically after a complete view, focusing on Advertised attributed sales.* | double | Metric | videoCampaigns, videoKeywords |
| haloCompleteViewRevenue14days | This metric tracks sales attributed to a full ad view over a 14-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales.
*Note: The Attributed sales are measured specifically after a complete view, focusing on Advertised attributed sales.* | double | Metric | videoCampaigns, videoKeywords |
| haloCompleteViewRevenue30days | This metric tracks sales attributed to a full ad view over a 30-day period. It considers only the sales of Other SKUs, excluding any Advertisers SKU sales.
*Note: The Attributed sales are measured specifically after a complete view, focusing on Other attributed sales.* | double | Metric | videoCampaigns, videoKeywords |
| inStoreAdvertisedSales3days | In-store attributed sales revenue based off the direct click of the advertised item, over 3 day click. | double | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreAdvertisedSales14days | In-store attributed sales revenue based off the direct click of the advertised item, over 14 day click. | double | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreAdvertisedSales30days | In-store attributed sales revenue based off the direct click of the advertised item, over 30 day click. | double | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreAttributedSales3days | In-store total attributed sales revenue made from units sold, over 3 day click. | double | Metric | adItem, keyword, pageType, placement, platform |
| inStoreAttributedSales14days | In-store total attributed sales revenue made from units sold, over 14 day click. | double | Metric | adItem, keyword, pageType, placement, platform |
| inStoreAttributedSales30days | In-store total attributed sales revenue made from units sold, over 30 day click. | double | Metric | adItem, keyword, pageType, placement, platform |
| inStoreOrders3days | In-store total attributed orders over 3 day click. | Integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreOrders14days | In-store total attributed orders over 14 day click. | Integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreOrders30days | In-store total attributed orders over 30 day click. | Integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreOtherSales3days | In-store attributed sales based off the direct click of the same brand as the advertised item, over 3 day click. | double | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreOtherSales14days | In-store attributed sales based off the direct click of the same brand as the advertised item, over 14 day click. | double | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreOtherSales30days | In-store attributed sales based off the direct click of the same brand as the advertised item, over 30 day click. | double | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreUnitsSold3days | In-store total attributed units, over 3 day click. | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreUnitsSold14days | In-store total attributed units, over 14 day click. | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| inStoreUnitsSold30days | In-store total attributed units, over 30 day click. | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| itemId | Id of the item | integer | Dimension | adItem, itemHealth, itemKeyword |
| itemImage | Item Image URL for items else Logo URL for itemId ‘1001’ | string | Dimension | adItem |
| itemName | Name of the item | string | Dimension | adItem |
| keywordId | Id of the keyword
Note:
• keywordId holds good only for keywords added in manual campaigns. It will be returned empty for a keyword in auto campaign.
• For Sponsored Brand campaigns and Sponsored Videos campaigns only: In snapshot report, keywordId will be empty for a row, showing category performance data i.e. the keywordId will be empty when the matchType is category. | integer | Dimension | itemKeyword, keyword, videoKeywords |
| listingQualityScore | Listing Quality (i.e., OLQ) is a score between 0-100 that gives insights into how an item is performing based on factors that affect consumers and their purchase decisions ***Note:*** The value of this parameter will be populated only for 3P sellers. It will show as null for their 1P counterparts | double | Metric | itemHealth |
| matchType | Match type is a set of options to decide matching criteria for keywords
Match type values can be: exact, phrase, broad | string | Dimension | itemKeyword, keyword, videoKeywords |
| monthOf | The first day of the month-long window for the corresponding data. This field is valid only for the Search Term Impression Report. | date | Dimension | searchImpression |
| ntbOrders3days | The number of first-time orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types.
*Note: refer to placement table for more info on placement types* | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbOrders14days | The number of first-time orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types.
*Note: refer to placement table for more info on placement types* | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbOrders30days | The number of first-time orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types.
*Note: refer to placement table for more info on placement types* | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbUnits3days | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days. This metric includes all placement types.
*Note: refer to placement table for more info on placement types* | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbUnits14days | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days. This metric includes all placement types.
*Note: refer to placement table for more info on placement types* | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbUnits30days | The number of units purchased from new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days. This metric includes all placement types.
*Note: refer to placement table for more info on placement types* | integer | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbRevenue3days | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 3 days.
This metric includes all placement types
*Note: refer to placement table for more info on placement types* | double | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbRevenue14days | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 14 days.
This metric includes all placement types
*Note: refer to placement table for more info on placement types* | double | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| ntbRevenue30days | The total sales of new-to-brand orders for products within the brand, over a one year look back window attributed over 30 days.
This metric includes all placement types
*Note: refer to placement table for more info on placement types* | double | Metric | adGroup, adItem, attributedPurchases, brand, category, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| numAdsClicks | Number of ads clicked | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| numAdsShown | Number of ads shown | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| offerScore | Offer score is a metric based on factors like item price, shipping speed, in-stock rate/inventory, shipping price, and gives insights whether the item listing is competitive when compared with other retail platforms. ***Note:*** The value of this parameter will be populated only for 3P sellers. It will show as null for their 1P counterparts | double | Metric | itemHealth |
| otherAddToCart3days | The total count of post-click add-to-carts of your Other items (i.e. an item with the same Brand as your Advertised Item) within a 3-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherAddToCart14days | The total count of post-click add-to-carts of your Other items (i.e. an item with the same Brand as your Advertised Item) within a 14-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherAddToCart30days | The total count of post-click add-to-carts of your Other items (i.e. an item with the same Brand as your Advertised Item) within a 30-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherProductDetailPageViews3days | The total post-click visits to the item pages of your Other items (i.e. an item with the same Brand as your Advertised Item) within a 3-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherProductDetailPageViews14days | The total post-click visits to the item pages of your Other items (i.e. an item with the same Brand as your Advertised Item) within a 14-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherProductDetailPageViews30days | The total post-click visits to the item pages of your Other items (i.e. an item with the same Brand as your Advertised Item) within a 30-day attribution window. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherSkuSales3days | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 3 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherSkuSales14days | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 14 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherSkuSales30days | Attributed sales based off the direct click of the same brand as the advertised item in dollars, over 30 day click. This is for online sales only. | double | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherSkuUnits3days | Units generated from direct click of same brand as the advertised item over 3 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherSkuUnits14days | Units generated from direct click of same brand as the advertised item over 14 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| otherSkuUnits30days | Units generated from direct click of same brand as the advertised item over 30 day click. This is for online sales only. | integer | Metric | adGroup, adItem, brand, category, itemKeyword, keyword, pageType, placement, platform, searchImpression, videoCampaigns, videoKeywords |
| pageType | Different page types for page specific reports.
The values for page types: browse, item, search, topic, category, homepage, other (any other pages not falling into the categories above) | string | Dimension | pageType |
| pageViews | Number of page visits the concerned item received | integer | Metric | itemHealth |
| pageViewLastWeek | Number of page visits the concerned item received in the last seven days | integer | Metric | itemHealth |
| placement | The location or placement to serve ads for keyword campaigns.
Possible values are: Search In-grid, Browse In-grid, Search Carousel, Browse Carousel, Item Carousel, Buy Box, Home Page, Stock Up | string | Dimension | placement |
| platform | The platform where the campaign is running.
The values for platform: mobile, desktop, app, others | string | Dimension | platform |
| publishStatus | Status of the SKU. It has following values: `Published`, `Unpublished` | string | Dimension | itemHealth |
| primaryVariantId | Id of the primary variant for the given item | string | Dimension | itemHealth |
| purchasedItemId | Item Id of the item purchased by the customer attributable to advertiser’s campaign | integer | Dimension | attributedPurchases |
| purchasedItemName | Item name of the item purchased by the customer attributable to advertiser’s campaign | string | Dimension | attributedPurchases |
| ratingScore | Rating score is a metric based on customer feedback and ratings on Walmart.com and gives insights into item quality and whether the purchased item has met the needs of the customer. ***Note:*** The value of this parameter will be populated only for 3P sellers. It will show as null for their 1P counterparts | double | Metric | itemHealth |
| searchedKeyword | searchedKeyword field will provide:
• search query entered by the site visitor, in an event when an ad is delivered on Search Carousel or Search In-grid placements
• Item ID (anchor item) specific to the Item Page on which the ad is delivered, in an event when an ad is delivered on the item page placements | string | Dimension | itemKeyword, keyword, searchImpression |
| searchedKeywordImpressionRank | rank of search term, determined based on raw count of impressions | integer | Metric | searchImpression |
| searchedKeywordImpressionShare | impressions for a search term /Total eligible impressions for that search term | double | Metric | searchImpression |
| skuId | The alphanumeric stock keeping unit (SKU) ID for the given item.
***Note:*** SKU ID is only available for 3P items. | string | Dimension | adItem |
| startDate | The first day, of the window for which a report is pulled | date | Dimension | searchImpression |
| totalCompleteViewOrders3days | This metric tracks orders that are attributed to a full ad view within a 3-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales. | integer | Metric | videoCampaigns, videoKeywords |
| totalCompleteViewOrders14days | This metric tracks orders that are attributed to a full ad view within a 14-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales. | integer | Metric | videoCampaigns, videoKeywords |
| totalCompleteViewOrders30days | This metric tracks orders that are attributed to a full ad view within a 30-day period. It includes both Advertised SKU orders and Other SKU orders. The Attributed orders are measured specifically after a complete view, covering both Advertised and Other attributed sales. | integer | Metric | videoCampaigns, videoKeywords |
| totalCompleteViewUnits3days | This metric tracks the units sold, attributed to a full ad view within a 3-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales. | integer | Metric | videoCampaigns, videoKeywords |
| totalCompleteViewUnits14days | This metric tracks the units sold, attributed to a full ad view within a 14-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales. | integer | Metric | videoCampaigns, videoKeywords |
| totalCompleteViewUnits30days | This metric tracks the units sold, attributed to a full ad view within a 30-day period. It includes both Advertised SKU units sold and Other SKU units sold. The Attributed units sold are measured specifically after a complete view, encompassing both Advertised and Other attributed sales. | integer | Metric | videoCampaigns, videoKeywords |
| tosSearchedKeywordImpressionRank | Top of Search – Search term Impression rank | integer | Metric | searchImpression |
| tosSearchedKeywordImpressionShare | Top of Search – Search term Impression share | double | Metric | searchImpression |
| totalSales3days | The total product sales that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked | double | Metric | attributedPurchases |
| totalSales14days | The total product sales that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked | double | Metric | attributedPurchases |
| totalSales30days | The total product sales that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked | double | Metric | attributedPurchases |
| totalUnits3days | The total units that advertiser receives from their ads within 3 days attribution window from the date the ad was clicked | integer | Metric | attributedPurchases |
| totalUnits14days | The total units that advertiser receives from their ads within 14 days attribution window from the date the ad was clicked | integer | Metric | attributedPurchases |
| totalUnits30days | The total units that advertiser receives from their ads within 30 days attribution window from the date the ad was clicked | integer | Metric | attributedPurchases |
| videoCompleteViews | The number of impressions where the video was viewed to 100%. | integer | Metric | videoCampaigns, videoKeywords |
| videoFirstQuartileViews | The number of impressions where the video was viewed to 25%. | integer | Metric | videoCampaigns, videoKeywords |
| videoImpressions | The number of video impressions that met the MRC delivered impression standard; when the first frame of the video is rendered | integer | Metric | videoCampaigns, videoKeywords |
| videoMidpointViews | The number of impressions where the video was viewed to 50%. | integer | Metric | videoCampaigns, videoKeywords |
| videoThirdQuartileViews | The number of impressions where the video was viewed to 75%. | integer | Metric | videoCampaigns, videoKeywords |
| videoUnmutes | The number of impressions where the shopper unmuted the video. | integer | Metric | videoCampaigns, videoKeywords |
| video5SecondViews | The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter | integer | Metric | videoCampaigns, videoKeywords |
| viewableImpressions | The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed | integer | Metric | videoCampaigns, videoKeywords |
| viewThroughOrders3days | This evaluates the orders credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU orders and excluding other orders.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | integer | Metric | videoCampaigns, videoKeywords |
| viewThroughOrders14days | This evaluates the orders credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU orders and excluding other orders.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | integer | Metric | videoCampaigns, videoKeywords |
| viewThroughOrders30days | This evaluates the orders credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU orders and excluding other orders.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | integer | Metric | videoCampaigns, videoKeywords |
| viewThroughSales3days | This calculates the sales credited to a viewed ad (MRC defined view) within a 3-day window, specifically for the Advertised SKU sales and excluding other sales.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | double | Metric | videoCampaigns, videoKeywords |
| viewThroughSales14days | This calculates the sales credited to a viewed ad (MRC defined view) within a 14-day window, specifically for the Advertised SKU sales and excluding other sales. Note: only for Advertised attributed sales, the attributed sales are measured after a 2-second view. | double | Metric | videoCampaigns, videoKeywords |
| viewThroughSales30days | This calculates the sales credited to a viewed ad (MRC defined view) within a 30-day window, specifically for the Advertised SKU sales and excluding other sales.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | double | Metric | videoCampaigns, videoKeywords |
| viewThroughUnitsSold3days | This calculates the units sold by attributing them to ad views (MRC defined view) within a 3-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | integer | Metric | videoCampaigns, videoKeywords |
| viewThroughUnitsSold14days | This calculates the units sold by attributing them to ad views (MRC defined view) within a 14-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | integer | Metric | videoCampaigns, videoKeywords |
| viewThroughUnitsSold30days | This calculates the units sold by attributing them to ad views (MRC defined view) within a 30-day window. It considers only the units sold for the Advertised SKU and excludes any other units sold.
*Note: only for Advertised attributed sales, the attributed orders are measured after a 2-second view.* | integer | Metric | videoCampaigns, videoKeywords |
| weekOf | The first day of the week-long window for the corresponding data. This field is valid only for the Search Term Impression Report. | date | Dimension | searchImpression |