FAQs for Keyword Recommendations

Why I don’t have any keyword recommendations for an active ad group?

The ad group hasn’t been running for at least 3 days or all recommended keywords have been applied and added to the ad group. Please check back in a few days for new keyword recommendations.

How do Keyword Recommendations differ from Suggested Keywords?

Keyword Recommendations provide recommendations for keywords based on actual campaign performance and only available for ad groups that have been running for at least 3 days. Up to 40 keyword recommendations can be provided for each eligible ad group, and advertisers can download recommended keywords for all ad groups at once. Suggested Keywords are keywords suggestions provided at the ad group level in the campaign creation and editing process for advertisers to explore new keyword ideas. A maximum of 220 keyword ideas can be suggested for each ad group. The suggested keywords today include suggestions that are most relevant to the items that advertisers have added to their campaigns; at the end of June, the Suggested Keywords API will be upgraded to also include performance-based keywords for eligible ad groups. To optimize in-flight campaign performance, we recommend applying keywords from the Keyword Recommendations endpoint, and explore additional keyword ideas from Suggested Keywords.