Campaign Recommendations

Overview

Use the Campaign Recommendations endpoint to get recommendations on your campaigns. This is an advertiser level report.

Currently, this report supports the following recommendation types:

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Out of Budget (OOB) recommendations

outOfBudget

  • The outOfBudget recommendations report type provides insights into aggregated missed opportunities—including clicks and impressions—over the past seven days for campaigns that went out of budget as of T-1. The report also provides the latest recommended daily and/or total budget values to help advertisers update budgets and reduce the likelihood of campaigns going out of budget in the future.
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Item Alerts

itemAlerts

  • The itemAlerts recommendation type is now available across all Sponsored Search third-party campaigns, regardless of bidding strategy. Previously limited to Target ROAS campaigns, this expansion gives you item health visibility across your entire advertiser portfolio.

  • Each alert now includes diagnostic signals that identify the specific dimension of item health driving the issue — so you can pinpoint the root cause and act faster, rather than investigating a generic flag.

  • Alerts are now categorized across five health dimensions:

    • Content quality
    • Shipping performance
    • Price competitiveness
    • Published and in-stock status
    • Ratings and reviews