Brand Asset Workflow Guide

Learn how to create a Brand Asset and submit it for review.

Brand Assets are versatile; once approved, they can be used across multiple campaigns. The following steps describe how to create a Brand Asset and submit it for review. Brand Assets must be submitted for review and approved before they can be added to a campaign.

Create a Brand Asset

  1. Use the POST /brand_assets endpoint to create a Brand Asset.
  • The brand specified in the promotedBrand field will be featured in the ad as “Sponsored by 'brand'”.
  • The associatedBrands field needs to include all brands to be featured in the Sponsored Brands ad, including the brand in the promotedBrand field if you wish to include it.
  • A newly created Brand Asset will be in "Pending" status. You must submit each new Brand Asset for review and have them approved before you can add it to an ad group/campaign.
  • You can create multiple Brand Assets for a single brand.
  • If needed, you can retrieve information for a single Brand Asset using the GET /brand_assets endpoint.
    • To retrieve information for multiple brand assets, you can use the Entity Snapshot report: create an entity snapshot with POST snapshot/entity , then retrieve and view the generated snapshot with GET snapshot/entity .
  1. Upload images for the brand asset.
    Note: Brand Assets require a logo. Brand Assets without a logo will be rejected during the review process.
  2. Update your brand asset using the PUT /brand_assets endpoint if needed.
    Note: You cannot update a Brand Asset if it has been submitted for review, rejected following a review, or associated with a campaign.
    • Brand Assets can be deleted with the DELETE /brand_assets endpoint if:
      i. The Brand Asset has not been submitted for review.
      ii. The Brand Asset is not associated with a campaign.

Submit a Brand Asset for Review

Submit the brand asset for review using the POST /brand_assets/reviews endpoint.

  • The response will contain a reviewId which you can pass in the GET /brand_assets/reviews endpoint to fetch the review status.
  • Brand assets reviews may take up to 72 hours for approval.
  • Note: You cannot update a Brand Asset if it has been submitted for review, rejected following a review, or associated with a campaign.

Add an Approved Brand Asset to a Campaign

Once Brand Assets are approved, you can associate them with a campaign by creating ad groups or editing existing ad groups.



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